Victoria Silvstedt is a Swedish model, actress, singer, television personality, Influencer, and the World Influencers and Bloggers Awards titleholder.

Do you remember the day when you decided to start your social media account? Was it aimed at your private usage, or have you planned to blog?

I remember the first day. I was on the beach in Miami, and Jonathan Cheban, known as Foodgod, told me to open my Instagram account. So he helped me and tagged me, and I quickly had almost 100.000 followers.

How do you manage to be sincere with your audience, and are there any spheres of life that you prefer not to show?

I try to show as much as I can. My lifestyle, workout routine, foods, health, fashion, travel, etc. The only thing I keep private is my love life.

CANNES, FRANCE – MAY 22: Victoria Silvstedt attends the Inaugural ‘World Bloggers Awards’ during the 72nd annual Cannes Film Festival on May 22, 2019 in Cannes, France. The ‘World Bloggers Awards is the world’s first-ever awarding ceremony for the best bloggers across 22 nominations. It unites and celebrates influencers and opinion leaders from around the world in various fields, taking their social input to the higher level. (Photo by Daniele Venturelli/Getty Images)

How much time does your Influencer activity take you? And how long does it take you to create content?

It takes me about an hour a day or less, depending on where I am and how busy I am working on other projects.

Do you feel your Internet popularity in real life? Do people recognize you on the streets?

Yes, sometimes. I have some fans from my previous career as a TV presenter, actress, singer, and TV reality, and fans who come up to me saying we love your Instagram and want a photo!

What was the most unusual offer you made by advertisers? And what kind of offers do you usually reject?

The offer I got is too embarrassing to mention. And I always reject ads for sexy lingerie.

Could you please comment on the following statement: the bloggers’ credibility has dramatically dropped in recent times since 80% of them have fake followers, and all quality-defining programs are very easily cheatable. And it is why many big brands are back to old advertising methods, which reach is countable.

I think it’s great both ways. I do lots of advertising on TV, etc., and I also do some on social media. I think both are great for business.

What is the most influential social network, in your opinion?

I think it is Instagram, at least for me. For the younger generation: TikTok and YouTube for sure.

What do you consider the blogger’s peak of success?

When you reach a million followers, that’s big!

How to learn to be open with a billion audience? How to deal with hate, and is it worth it?

I don’t have a billion audience, so I guess I don’t have to deal with the hate. I have mostly positive followers’ feedback.

What programs do you use while working on your blog? Can you recommend some tips for bloggers who are beginners?

I do it all by myself since I enjoy it. I want to say to beginners: follow your passion, take your time, and don’t be upset if it takes time to create an action. Take advice from professionals.

CANNES, FRANCE – MAY 18: Victoria Silvstedt attends the World Influencers and Bloggers Awards 2022 at Hotel Martinez on May 18, 2022 in Cannes, France. (Photo by Tim P. Whitby/Getty Images for WIBA ACADEMY LLP)

What inspires you to your posts? 

When I travel and go to amazing places and events, I don’t have to be too creative since I show reality. During the three-month lockdown, I got very creative and did the cooking, cleaning, workout, footage, etc.

Do you think bloggers are trendsetters nowadays? Can they be considered A-list celebrities?

For me, I think A-listers are still movie stars but maybe not for long. Let’s see.

Do you style your blogger looks by yourself, or do you have a professional stylist?

I do it by myself.

Who are you following? Whom do you consider fascinating bloggers now?

I love Negin Mirsalehi @negin_mirsalehi, Olivia Culpo @oliviaculpo, Jasmine Sanders @goldenbarbie, and Chiara Ferragni @chiaraferragni.

Which famous blogger would you like to collaborate with?

Any of them for sure!