The Most Popular Destinations and Travel Influencers on TikTok
The world of travel is mostly back to normal, and many of us have taken the chance to visit our favorite destinations. And would you like to know which cities are the most popular for travelers and holidaymakers? One of the largest sources of inspiration for where to visit on our travels is TikTok, as it allows us to see fragments of beauty spots from all over the world just in seconds.
Of course, at the forefront of TikTok is the expert travel influencer, with the vast majority of their content focusing on travel tips, showing off incredible locations, and generally making the rest of us feel increasingly envious.
The Bounce reveals the top 2022 TikTok travel destinations and travel influencers on the platform.
1. Dubai
The number one most-viewed destination on TikTok is the city of Dubai, in the United Arab Emirates, with views for videos featuring the hashtag #Dubai totaling over 81.8 billion! Placing second in 2021’s index, Dubai has captured the top spot from New York City, overturning a huge lead and showing just how much Dubai has grown in popularity.
Synonymous with wealth and luxury, Dubai has become one of the most desirable destinations for holidaymakers who want to soak up the sun in style. This ultra-modern city is home to some of the world’s most stunning architecture, such as the tallest building on Earth, the Burj Khalifa.

2. New York City
New York City has attracted 59.5 billion views on TikTok. The Big Apple is always well established as one of the top destinations in the world. Although New York is now in second place as the most popular travel destination on TikTok, the city still attracts a huge audience of viewers on the platform and could well reclaim the top spot in future years.
New York has its own unique identity for being a melting pot of different cultures and a heart of creativity and diversity. Travelers to New York are spoilt for choice, with some of the most popular options including catching a Broadway show, taking a trip to Ellis Island to see the Statue of Liberty, or climbing the Empire State Building for a spectacular view of the city.

3. London
London is in third place, with 36.8 billion views on TikTok, surpassing last year’s bronze medallist Istanbul. The capital of the United Kingdom is one of the most iconic cities in the world, with a near-endless list of must-see tourist attractions. The city is also home to some of the best nightlife spots, as well as gorgeous museums and galleries, West End shows, luxury shopping, excellent restaurants, and beautiful parks meaning there really is something for everyone on a trip to London.
The top-10 most popular tourist destinations on TikTok:
1. Dubai, UAE (81.8 billion views)
2. New York City, USA (59.5 billion)
3. London, UK (36.8 billion)
4. Istanbul, Turkey (34 billion)
5. Paris, France (33 billion)
6. Miami, USA (24.6 billion)
7. Los Angeles, USA (20.8 billion)
8. Chicago, USA (17.9 billion)
9. Toronto, Canada (17.1 billion)
10. Madrid, Spain (16 billion)
The top-3 of the most popular TikTok travel influencers:
Alex Ojeda, with an audience of 8 million, Alex Ojeda is the most popular travel TikToker in 2022. Much of Alex’s content sees him off on exciting and often adrenaline-fuelled adventures such as skydiving in Mexico, bobsledding in Jamaica, or having a go on the world’s steepest zipline.


Julia Thompson is a Canadian travel TikToker whose content focuses on hiking and backpacking adventures in some of the world’s most beautiful natural locations. The stunning locations she visits keep her 2.7 million followers coming back and are a great source of inspiration if you’re planning your own backpacking adventure.
Jorden Tually is an Australian TikToker who combines his love of travel with his more comedic side to produce content that shows off some pretty incredible locations and is just plain entertaining. Jordan really does travel the world, producing content in bustling New York one day and whilst on a hike in Nepal the next.
