STELLA MCCARTNEY. No brand has led the sustainable charge with more enthusiasm than Stella McCartney, whose “ethical and modern company” believes it is “responsible for the resources it uses and the impact it has on the environment.”

McCartney launched Koba fur-free fur, the world’s first bio-based and recyclable faux fur created from Sorona, and the first biodegradable stretch denim made from plant-based yarns, a collaboration with an Italian manufacturer Candiani. These launches prove once again undeniable, increasing the relevance of eco-friendly fashion. The brand achieved reducing damage to the environment by 92%: shoes of vinyl, plastic waste, or eco-leather; the fur is created from a unique technique of twisting threads; luxury cashmere sweaters are made from the remnants of goat wool. 

Also, Stella McCartney was the first in the world who create Mylo™️garments from vegan mushroom leather.

CHANEL. Lately, Chanel announced Mission 1.5°, its four-pronged commitment to fighting climate change. Among the tenets are reducing Chanel’s carbon footprint by 50% by 2030 and its supply chain emissions by 40% per unit sold by 2030 compared to 2018. The company has also pledged to focus on responsible sourcing and production of raw materials while simultaneously re-examining its designs, manufacturers, moves, and distributed goods. Whether a new build or renovation, Chanel boutiques are now held to the highest environmental standards: 65 are currently LEED-certified, with more than 40 on their way. 

BRUNELLO CUCINELLI. BrunoCucinelli’s longtime feeling of responsibility for the world’s sustainable beauty makes the brand one of fashion’s most progressive proponents of ethical sourcing and manufacturing clothes that are meant to last. The designer, both the land the designer has seen here with his family, uses, and the people he employs, is valued: Cucinelli instituted farm-to-table lunches in the company canteen and time limits on employee workdays. Brunello Cucinelli has customized its approach to sustainability in ways that stay true to its ethos and are paramount to the founder, raised in Umbria, Italy. 

ALEXANDER MCQUEEN. McQueen rethought, reused, and found ways to encourage the next generation. These ideas are part of the philosophy at Alexander McQueen. Look for thoughtfully repurposed materials in everything from clothing to accessories to the runway itself. At Alexander McQueen, surplus fabrics are donated to fashion universities in the U.K. so students can use them in their work. 

These ideas are also a part of the Louis Vuitton ethos. The brand has found thoughtful ways to repurpose both its fabrics and show sets. Extra fabric is given a new life via the Be Mindful initiative, a capsule collection of excess textiles reinvented into fashion jewelry. Additionally, recent collections have creatively demonstrated how upcycling can be accomplished, including new designs crafted from the overstock of past seasons.

Rag & Bone is a luxury label as passionate about redefining urban style sustainability and local production. Working with manufacturers committed to detail, excellent craftsmanship, and time-honored garment creation techniques, the brand is loved for its blend of edgy New York aesthetic and humble British streetwear. Despite extensive men’s and women’s collections, the brand initially launched as a denim label; Rag & Bone’s beginnings are rooted in a love for American casual wear, jeans, and a T-shirt.

Since 2017 Rag & Bone has partners with Cotton Incorporated’s Blue Jeans Go Green to launch a denim recycling program that encourages customers to bring their old jeans back to a brick-and-mortar store jeans are donated, and the denim is then recycled and transformed into insulation for homes.

Mara Hoffman uses recycled fabrics & fibers, hemp, linen, & organic cotton, and sustainable packaging & branding.

Mara Hoffman’s collections are devoted to color and draw from the inspiration of women. Employing alternative approaches to fashion production, the brand uses an array of sustainable fabrics, including ECONYL® and REPREVE®, in the favored swimwear line—which is regenerated nylon fiber made from waste and polyester fiber made from recycled plastic. Mara Hoffman uses hemp in the ready-to-wear collections and organic cotton, linen, ethical alpaca wool, and fibrous plant-based materials sourced through Lenzing Group. The brand also uses sustainable means for shipping, packaging, and branding, and internationally accepted environmental and human rights standards are upheld for responsible production.

Ralph Lauren and the British recycling company First Mile created the new T-shirt collection. Polo shirts are produced of polyester obtained after processing plastic. They can be completely redesigned. The new collection is presented in four colors: white, navy blue, cyan, and navy green. These are the colors of the planet Earth from space, as Explained in Ralph Lauren.

Pangaia is the brand that founds its core in sustainability, recycled materials, and Earth’s salvation. Recently Pangaia has released a capsule collection of hoodies, T-shirts, and sports pants with prints created from polluted air. The underlying Air Ink technology allows you to convert harmful particles that accumulate in the air into paint and ink. Naomi Campbell took part in the campaign.

The brand AVAVAV relies on ecological fashion and creates things from the remnants of major manufacturers such as Fendi, Jacquemus, and Burberry. All items are produced in reasonably small amounts, and items are sold out in a matter of days. Surreal items of clothing have attracted many fashionistas.

Sindiso Khumalo brand produces sustainable clothing with an emphasis on the African theme. Sindiso Khumalo makes its own textiles and paints them with watercolors. The brand works closely with charities that help develop clothing.

Angel Chang is a designer brand creating zero-carbon clothing made absolutely without harming the environment. Fabrics consist of completely organic substances like cotton, ramie, flax, and hemp, making their wastewater chemical-free and non-polluting.